Privacy Policy | Larkpulse

At Larkpulse, we value your privacy and are committed to protecting your personal information. Our goal is to be transparent about how we collect, use, and safeguard your data in accordance with applicable laws and regulations. This Privacy Policy applies to our website https://www.larkpulse.com and any other sites or applications that we own and operate. Larkpulse is a product of Leverage Works LTD, VAT reg number GB122873714, UK company reg number 07522644, Unit 10 80 Lytham Road, Preston, England, PR2 3AQ, UK registered in The United Kingdom.

When we say "personal information," we mean any details that can be used to identify you. This includes your name, contact details, payment information, device details, and even how you interact with our website or services.

Sometimes, our websites or applications may include links to third-party sites or services. Keep in mind that those sites have their own privacy policies, which may be different from ours. If you click on an external link, we encourage you to review their privacy policy to understand how they handle your personal information.

Information Collection

To provide you with better experiences, we may collect two types of information:

Information Collected Automatically: Some data is gathered automatically when you use our website, applications, or services. This includes technical details from your device and browsing activity.
Information You Provide: This includes any details or personal information you actively share with us, such as when you sign up for a service, participate in a promotion, or contact us.

Information We Collect Automatically

As you navigate through and interact with our websites, applications, or click on an email from us, we may use cookies, web beacons, and other automatic data collection technologies to collect certain information, including:

Your device's IP address
Browser type and version
Pages you visit and how long you spend on them
The date and time of your visit
Any errors you encounter and related technical details
Identifying when you return to our website
Your preferences and settings

The technologies we use for this automatic data collection may include cookies, local storage, session storage, log files, web beacons, and embedded scripts. For more information on how we use cookies, please refer to our Cookie Policy.

Device Data

When you use our website or services, we may also automatically collect certain additional details about the device you're using, including device type, settings, operating system, geo location, and unique device identifiers.

Personal Information You Provide to Us

We may collect personal information that you voluntarily provide to us, such as when you create an account, subscribe to our newsletter, fill out a form, or contact our support team. This information may include your name, email, and commercial information such as purchase history and transaction records.

Social Media Account Information

To use Larkpulse's core features, you may choose to connect your social media accounts from the following platforms: X (formerly Twitter), LinkedIn (personal profiles and company pages), Meta (Facebook, Threads, and Instagram), YouTube, TikTok, and Pinterest.

When you connect a social media account, we collect and store the following types of information:

Account authorization credentials: OAuth access tokens and refresh tokens that allow Larkpulse to interact with the platform APIs on your behalf. We do not store your social media passwords.
Profile information: Your public profile details such as your name, username, profile picture, and account identifiers as provided by the platform.
Post and content data: Content you create, schedule, or publish through Larkpulse, including text, images, links, and any associated metadata.
Analytics and performance data: Engagement metrics, impressions, reach, clicks, follower counts, and other analytics data made available through the platform APIs for posts published or managed via Larkpulse.
Audience insights: Aggregated demographic or interest data about your followers or audience, where made available by the platform APIs.

The specific data collected depends on the permissions you grant during the account connection process and the data made available by each platform's API. You can review and manage your connected accounts at any time within your Larkpulse dashboard.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information, for the following purposes:

Website Functionality & User Experiences
Social Media Post Scheduling & Publishing: Storing your content and publishing it to your connected social media accounts at your chosen times.
Social Media Analytics: Retrieving and displaying performance metrics and engagement data for your posts from connected platforms.
Social Media Account Management: Maintaining secure connections to your social media accounts and managing authorization tokens.
Email & Contacting Users
Record Keeping & Administration
Compliance & Dispute Resolution
Security & Fraud Prevention
Order & Delivery Fulfillment
Payment Processing
Login & Account Management
Analytics & Market Research
Advertising & Marketing
Product Development

We may combine the personal information you provide with data we collect automatically or receive from trusted sources to personalize your experience and make our services more relevant to you.

Data Storage and Security

We take your privacy seriously and use industry-standard security measures to protect your personal information from loss, theft, unauthorized access, disclosure, copying, misuse, or modification. While we do our best to keep your data secure, no online system or method of data storage is completely foolproof.

Social media authorization tokens are stored using encryption and are only used to perform actions you have explicitly requested, such as publishing posts or retrieving analytics. We do not store your social media passwords at any point.

We only keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. In some cases, we may need to keep your information for longer periods of time for legal, accounting, or regulatory reasons.

Social Media Data Retention

Data retrieved from your connected social media accounts (including analytics, post performance data, and profile information) is stored in accordance with the data retention policies of the respective social network APIs. When you disconnect a social media account from Larkpulse, all data associated with that connected account — including authorization tokens, profile information, post data, and analytics — is permanently deleted from our systems. You can disconnect any connected account at any time from your Larkpulse dashboard.

International Data Transfers

The information we collect is stored and/or processed in USA or where we or our partners, our affiliates, or our service providers operate. By providing us with your personal information, you agree to this transfer, storing, or processing. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Disclosure of Your Information

We may share your information with the following parties when necessary:

Companies within our corporate group
Trusted third-party service providers
Social media platforms (including X, LinkedIn, Facebook, Instagram, Threads, YouTube, TikTok, and Pinterest) when you use Larkpulse to publish content to your connected accounts. The data shared with these platforms is governed by their respective privacy policies and terms of service.
Our employees, contractors, and related entities
Legal and regulatory authorities when required by law
Third-party providers who assist with delivering products or services
A potential buyer or successor in the event of a business transfer
Other third parties with your consent

Third-Party Social Media Platform Policies

When you connect your social media accounts to Larkpulse, your use of those platforms remains subject to their own terms and privacy policies. We encourage you to review the privacy policies of each platform:

Larkpulse accesses your social media data only through official platform APIs and in accordance with each platform's developer terms and data use policies. We do not access data beyond the permissions you explicitly grant during the account connection process.

User Rights

We respect your rights when it comes to your personal information. Depending on your location, you may have rights including accessing, updating, or deleting your information, restricting or objecting to processing, and withdrawing consent.

If you would like to exercise any of these rights, please contact us using the details provided below. We will respond to your request within a reasonable timeframe.

Managing Connected Social Media Accounts

You have full control over your connected social media accounts. At any time, you can:

View which social media accounts are connected to your Larkpulse account.
Disconnect any social media account, which will revoke Larkpulse's access and permanently delete all data associated with that connection from our systems.
Reconnect accounts if you change your mind.

Disconnecting an account within Larkpulse revokes our stored authorization tokens. We also recommend reviewing the third-party app permissions within each social media platform's settings to confirm that access has been fully revoked.

U.S. State Privacy Rights

If you are a resident of California, Oregon, Nevada, Texas, Virginia, Colorado, Connecticut, Utah, or another state that provides data privacy protections, you may have additional rights regarding our use of your personal information, including the right to know, access, opt-out of sales or sharing, delete, and correct your data.

The categories of personal information we collect include Internet Activity, Identifiers (name, email), Commercial Information (purchase history, transaction records), and Social Media Data (profile information, post content, analytics, and engagement data from connected accounts).

We do not sell personal information to third parties. If you would like to opt out of sharing, please contact us using the details provided below.

European & UK Data Privacy Rights

We comply with the EU General Data Protection Regulation (GDPR) and the UK GDPR along with the Data Protection Act 2018. We, Larkpulse, act as a Data Controller when handling your personal data. As a resident of the EEA, UK, or Switzerland, you have rights including access, rectification, erasure, restriction, data portability, and the right to object.

When you connect a social media account to Larkpulse, we process the data from that connection on the basis of Performance of a Contract (to deliver the social media management service you have signed up for) and your Consent (which you provide when authorizing the connection).

If you are not satisfied with our response, you have the right to lodge a complaint with your national data protection authority. UK residents can contact the Information Commissioner's Office (ICO).

Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted here at the same link. If any changes significantly affect how we use your personal information, we will notify you and, if required by law, seek your consent.

Where Can You Obtain Further Information?

If you have questions or concerns about our Privacy Policy or our data practices, you can reach out to our Privacy Officer at:

Larkpulse
Privacy Officer
Email: [email protected]